Chrome’s experimental, opt-in Lighthouse Agentic Browsing category checks WebMCP, accessibility, llms.txt, and Agent Resource Discovery. It isn’t a ranking signal. Here’s what the audit really tells you, where the tooling lags the standards, and…
Read the storyMost sites invisible in AI answers did it to themselves. Reputable sites now block 15+ AI crawlers while junk sites block none. Here's the data on what blocking…
I bought POE in 2017 and timestamped my posts on Po.et's blockchain ledger. The project folded; the idea was just early. Now Google, OpenAI, and Anthropic all mark…
Schema tells machines what a page is. Linkset tells them how resources relate. Inside RFC 9264, the overlooked IETF standard for typed link relationships, and where it fits…
Ranking #1 in Google no longer gets you cited by AI. With 68% of searches now zero-click, here's my framework for AI Visibility Engineering: query fan-out, entity clarity,…
Buried in a Google Cloud rebrand announcement was the Open Knowledge Format, a markdown-and-YAML spec that lets AI agents read your content directly. It stacks on top of…
Google's search team says you don't need LLMs.txt. A week later, Chrome's Lighthouse started auditing for it. I've seen this pattern before with Core Web Vitals, and here's…
Zero-click search killed the traffic play, not the content play. Here's why top-of-funnel content became infrastructure, why the middle of the funnel just got promoted, and what "worth…
I cracked subdomain-based syndication networks back in 2019 and have been quietly running them ever since. Here's the architecture, why schema control across tiers is the part that…
AI systems only know what's in your WordPress database. They have no idea about your Google reviews, your press coverage, or your certifications. That gap is why I…
Push and pull marketing used to be separate disciplines with separate teams and separate budgets. AI doesn't care about our org charts. Your thought leadership is now the…
