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Google Just Standardized the Machine-Readable Web, and Almost Nobody Noticed

in Blog on June 22, 2026 June 22, 2026 Share Facebook Twitter Pinterest Email

I have a habit that probably drives my family crazy at dinner: when Google ships something new, I don’t read the press release first. I read the product page. Then I go find the GitHub repo. Then I look at what got quietly rebranded or reorganized in the weeks around…

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Google Said Ignore LLMs.txt. Then They Audited for It.

in Blog on May 29, 2026 June 13, 2026 Share Facebook Twitter Pinterest Email
There's an old piece of advice that gets thrown around in SEO circles: don't listen to what Google says, watch what Google does. I've been saying some version of this for twenty-plus years. I've learned it the hard way, more than once. And every time Google pulls this move, publicly downplaying a...

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Google Killed the Traffic Play. The Authority Play Is Stronger Than Ever.

in Blog on May 26, 2026 May 27, 2026 Share Facebook Twitter Pinterest Email

If I had a dollar for every “SEO is dead” headline I’ve read since the late 1990s, I’d have retired to a beach somewhere with a very strong Wi-Fi connection and zero reason to write this article. And yet, here we are. Again. The latest version of the panic narrative…

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Black Friday 2025: I’m Building Custom Syndication Networks (And Here’s Why This Changes Everything)

in Blog on November 29, 2025 November 30, 2025 Share Facebook Twitter Pinterest Email

Let me share something I’ve been working on for the past few years that’s completely transformed how I approach link building and entity optimization. You know that feeling when you stumble onto something that works so well you almost don’t want to share it? Yeah, I had that moment back…

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The Plugin I Almost Kept to Myself (And Why This Black Friday Deal Changes Everything)

in Blog on November 28, 2025 November 30, 2025 Share Facebook Twitter Pinterest Email

Remember when I told you about LLMS Amplifier back in June? Yeah, the WordPress plugin that helps AI systems actually find and understand your content. Well, I’ve got news that’s either going to make your weekend or make you wish you’d been following me. Get LLMS Amplifier Now – $99…

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