Maximizing E-E-A-T with Author Boxes: A Key Strategy for Google News and Discover Success

As Google continues to refine its algorithms, content creators and SEO professionals must adapt their strategies to meet increasingly sophisticated standards. One approach that has emerged as a powerful tool in this new era is the optimization of author boxes to enhance E-E-A-T (Experience, Expertise, Authority, and Trust). This strategy…

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The Fine Print: The Intersection of YMYL, E-E-A-T, and Strategic Website Policies

Trust is the currency that drives user engagement and loyalty. For websites dealing with Your Money or Your Life (YMYL) topics, establishing this trust is not just important—it’s crucial. Enter the concept of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and the often-overlooked hero of online credibility: website policy pages. YMYL…

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The Publisher Center Sunset: Navigating Google News in the Dark

Google’s decision to sunset the Publisher Center marks a significant shift in how news content is discovered and distributed through its platforms. As an SEO professional who’s been closely following these developments, I believe this change will have far-reaching implications for publishers and content creators. Let’s break down what’s happening…

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