Buried in a Google Cloud rebrand announcement was the Open Knowledge Format, a markdown-and-YAML spec that lets AI agents read your content directly. It stacks on top of your sitemap and LLMs.txt rather than…
Read the storyDigging through the source code of PAA result pages, I found 'related-question-pair' elements pointing to a question-and-answer graph. My read is that SGE draws on that same structure,…
Google says "helpful." But does that match what users actually mean by it? I ran Reddit polls and interviewed a dozen industry leaders to find out, and the…
I've been introducing Catalyst Content at conferences like SEO Spring Training and SEO at the Beach, and the concept keeps proving out. It's content built to be unrepeatable,…
Google sunset the Publisher Center, and plenty of people took that as a signal to walk away from Google News. I did the opposite. Here's why I'm doubling…
A glossary looks like a list of definitions. It's actually an internal linking engine, a long-tail keyword play, and a topical authority signal all running at once. Here's…
Matching your blog's category structure to Google News categories is one of the simplest changes I know that actually moves the needle. You're speaking Google's language, and the…
Most people write one headline and call it done. A news article actually needs five, each doing a different job across search, social, and Discover. Here's what each…
Google retired the Publisher Center and the manual approval process, which means anyone can potentially land in Google News now. That sounds like good news until you realize…
Core Web Vitals didn't turn out to be the ranking revolution the industry braced for. But in news, where breaking stories create genuine tie-breaker scenarios, the site that…
An author box looks like a design element. In competitive and YMYL niches, it's one of the clearest E-E-A-T signals you control. Here's how to build one that…
