We’ve witnessed the evolution of search engine algorithms and the growing importance of topical authority as espoused by numerous SEO gurus. They’re correct in that it’s no longer enough to simply target keywords; you need to establish your website as a comprehensive, authoritative source on your chosen topics. This is…
With Google’s recent deprecation of the Publisher Center earlier this year, the importance of optimizing for Google News, Google Discover, and related news platforms has become more crucial than ever. Understanding and implementing effective category structures isn’t just about organization—it’s a key strategy for increasing visibility across Google’s ecosystem. Category…
We’ve all witnessed the recent growth of Google Discover in driving traffic and engaging audiences. It’s become a powerful platform for content visibility, offering a personalized feed of articles, news, and videos to millions of users based on their interests and search history. Optimizing for Google Discover can significantly boost…
Google’s recent decision to retire its Publisher Center and remove the manual approval process for Google News has altered the digital publishing landscape. This recent move has opened up new opportunities for websites of all sizes to potentially appear across the various Google News channels. However, this increased accessibility comes…
We’ve all witnessed the ebb and flow of countless ranking factors and algorithm updates. When Core Web Vitals burst onto the scene, it sent ripples of excitement and anxiety through the SEO community. Initially hyped as a game-changer, its actual impact has been more nuanced than many expected. While it…
