At recent industry conferences like SEO Spring Training and SEO at the Beach, I’ve had the privilege of introducing and taking a deep dive into a concept I call “Catalyst Content.” The enthusiastic response from attendees and fellow professionals has only reinforced my belief in its power. As I’ve explained…
One of my recent articles covered Google’s decision to sunset its Publisher Center. I certainly understand why that may have some questioning the value of optimizing for Google News. But I’m not just continuing to optimize for it – I’m doubling down on my efforts. The Changing Landscape of Google…
We’ve witnessed the evolution of search engine algorithms and the growing importance of topical authority as espoused by numerous SEO gurus. They’re correct in that it’s no longer enough to simply target keywords; you need to establish your website as a comprehensive, authoritative source on your chosen topics. This is…
With Google’s recent deprecation of the Publisher Center earlier this year, the importance of optimizing for Google News, Google Discover, and related news platforms has become more crucial than ever. Understanding and implementing effective category structures isn’t just about organization—it’s a key strategy for increasing visibility across Google’s ecosystem. Category…
We’ve all witnessed the recent growth of Google Discover in driving traffic and engaging audiences. It’s become a powerful platform for content visibility, offering a personalized feed of articles, news, and videos to millions of users based on their interests and search history. Optimizing for Google Discover can significantly boost…
