Google’s Helpful Content Update has reshaped the digital landscape, but a question lingers: Does Google’s definition of “helpful” align with what users actually want? The potential disconnect between algorithmic preferences and user expectations presents a crucial challenge for content creators striving to satisfy both search engines and human readers. There…
At recent industry conferences like SEO Spring Training and SEO at the Beach, I’ve had the privilege of introducing and taking a deep dive into a concept I call “Catalyst Content.” The enthusiastic response from attendees and fellow professionals has only reinforced my belief in its power. As I’ve explained…
One of my recent articles covered Google’s decision to sunset its Publisher Center. I certainly understand why that may have some questioning the value of optimizing for Google News. But I’m not just continuing to optimize for it – I’m doubling down on my efforts. The Changing Landscape of Google…
We’ve witnessed the evolution of search engine algorithms and the growing importance of topical authority as espoused by numerous SEO gurus. They’re correct in that it’s no longer enough to simply target keywords; you need to establish your website as a comprehensive, authoritative source on your chosen topics. This is…
With Google’s recent deprecation of the Publisher Center earlier this year, the importance of optimizing for Google News, Google Discover, and related news platforms has become more crucial than ever. Understanding and implementing effective category structures isn’t just about organization—it’s a key strategy for increasing visibility across Google’s ecosystem. Category…
