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Someone lifted our agency content and claimed they published it first. That's what sent me down the blockchain timestamping road, and a year of testing later it's become the cornerstone of how…
Heading structure, vector embeddings, and topic sentences look like three separate concerns. They're actually one system, and the payoff comes from how they reinforce each other. Plus a bonus technique built on…
Digging through the source code of PAA result pages, I found 'related-question-pair' elements pointing to a question-and-answer graph. My read is that SGE draws on that same structure, which makes PAA-based strategies…
Google says "helpful." But does that match what users actually mean by it? I ran Reddit polls and interviewed a dozen industry leaders to find out, and the gap between algorithmic preference…
I've been introducing Catalyst Content at conferences like SEO Spring Training and SEO at the Beach, and the concept keeps proving out. It's content built to be unrepeatable, which is exactly what…
Google sunset the Publisher Center, and plenty of people took that as a signal to walk away from Google News. I did the opposite. Here's why I'm doubling down, and what the…
A glossary looks like a list of definitions. It's actually an internal linking engine, a long-tail keyword play, and a topical authority signal all running at once. Here's what it does, plus…
Matching your blog's category structure to Google News categories is one of the simplest changes I know that actually moves the needle. You're speaking Google's language, and the algorithms stop having to…
Most people write one headline and call it done. A news article actually needs five, each doing a different job across search, social, and Discover. Here's what each one is for, and…
Google retired the Publisher Center and the manual approval process, which means anyone can potentially land in Google News now. That sounds like good news until you realize the quality bar didn't…