I recently helped a consulting client skyrocket from 340 Discover clicks to over 35,000 in just a few months—and I’m about to show you exactly how we did it. This transformation is about to become even more relevant for publishers and digital marketers everywhere. Google just dropped some game-changing news…
My journey with blockchain-based content protection began in 2017 when I first stumbled upon Po.et (POE), an ambitious blockchain protocol that aimed to revolutionize how creators protect and monetize their digital assets. While Po.et ultimately didn’t succeed, it opened my eyes to the tremendous potential of blockchain technology for content…
While SEO has long moved beyond simple keyword stuffing, the importance of certain fundamental strategies remains evergreen. Today, I’m reframing three essential techniques—heading vector optimization, vector embeddings, and strategic topic sentences—to show how they continue to shape effective page-level content optimization for search engines. These time-tested approaches have gained renewed…
I’ve long been an advocate for leveraging Google’s People Also Ask (PAA) feature as a powerful tool for building authority and driving substantial long-tail traffic. There’s real value in scraping PAA questions and using them as Catalyst Content—it’s a way to tap into user intent and create highly targeted, valuable…
Google’s Helpful Content Update has reshaped the digital landscape, but a question lingers: Does Google’s definition of “helpful” align with what users actually want? The potential disconnect between algorithmic preferences and user expectations presents a crucial challenge for content creators striving to satisfy both search engines and human readers. There…
