There’s an old piece of advice that gets thrown around in SEO circles: don’t listen to what Google says, watch what Google does. I’ve been saying some version of this for twenty-plus years. I’ve learned it the hard way, more than once. And every time Google pulls this move, publicly downplaying a…
Let me share something that’s been keeping me up at night – and it should be keeping you up too. After two decades in digital marketing, I’ve watched plenty of shifts that promised to “change everything.” Most turned out to be evolutionary tweaks wrapped in revolutionary marketing speak. But this…
