I’ve long been an advocate for leveraging Google’s People Also Ask (PAA) feature as a powerful tool for building authority and driving substantial long-tail traffic. There’s real value in scraping PAA questions and using them as Catalyst Content—it’s a way to tap into user intent and create highly targeted, valuable…
Google’s Helpful Content Update has reshaped the digital landscape, but a question lingers: Does Google’s definition of “helpful” align with what users actually want? The potential disconnect between algorithmic preferences and user expectations presents a crucial challenge for content creators striving to satisfy both search engines and human readers. There…
