One of my recent articles covered Google’s decision to sunset its Publisher Center. I certainly understand why that may have some questioning the value of optimizing for Google News. But I’m not just continuing to optimize for it – I’m doubling down on my efforts. The Changing Landscape of Google…
With Google’s recent deprecation of the Publisher Center earlier this year, the importance of optimizing for Google News, Google Discover, and related news platforms has become more crucial than ever. Understanding and implementing effective category structures isn’t just about organization—it’s a key strategy for increasing visibility across Google’s ecosystem. Category…
As Google continues to refine its algorithms, content creators and SEO professionals must adapt their strategies to meet increasingly sophisticated standards. One approach that has emerged as a powerful tool in this new era is the optimization of author boxes to enhance E-E-A-T (Experience, Expertise, Authority, and Trust). This strategy…
Remember when you had to manually submit your site to Yahoo! and Ask Jeeves? Yeah, me too. (And yes, I’m officially old enough to remember those days.) Well, Google just pulled a similar retro move by sunsetting their Publisher Center – except this time, they’re not replacing it with a…
