Discover is coming to desktop, and most publishers aren't ready. Here's the optimization blueprint that produced a 10,458% traffic increase for one of my YMYL clients.
Google sunset the Publisher Center, and plenty of people took that as a signal to walk away from Google News. I did the opposite. Here's why I'm doubling down, and what the…
Most people write one headline and call it done. A news article actually needs five, each doing a different job across search, social, and Discover. Here's what each one is for, and…
An author box looks like a design element. In competitive and YMYL niches, it's one of the clearest E-E-A-T signals you control. Here's how to build one that actually communicates credentials to…
Google killed manual submissions to Publisher Center, and the panic headlines followed. Having watched clients get approved in days and others wait months with no explanation, I'm not mourning it. Here's what…