One of my recent articles covered Google’s decision to sunset its Publisher Center. I certainly understand why that may have some questioning the value of optimizing for Google News. But I’m not just continuing to optimize for it – I’m doubling down on my efforts. The Changing Landscape of Google…
As Google continues to refine its algorithms, content creators and SEO professionals must adapt their strategies to meet increasingly sophisticated standards. One approach that has emerged as a powerful tool in this new era is the optimization of author boxes to enhance E-E-A-T (Experience, Expertise, Authority, and Trust). This strategy…
Trust is the currency that drives user engagement and loyalty. For websites dealing with Your Money or Your Life (YMYL) topics, establishing this trust is not just important—it’s crucial. Enter the concept of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and the often-overlooked hero of online credibility: website policy pages. YMYL…
