Blockchain timestamping creates cryptographic proof of when you published, which is the one thing a scraper cannot fake. Here's how ScoreDetect works, how I've implemented it, and what it doesn't do.
Discover is coming to desktop, and most publishers aren't ready. Here's the optimization blueprint that produced a 10,458% traffic increase for one of my YMYL clients.
Someone lifted our agency content and claimed they published it first. That's what sent me down the blockchain timestamping road, and a year of testing later it's become the cornerstone of how…
Google says "helpful." But does that match what users actually mean by it? I ran Reddit polls and interviewed a dozen industry leaders to find out, and the gap between algorithmic preference…
I've been introducing Catalyst Content at conferences like SEO Spring Training and SEO at the Beach, and the concept keeps proving out. It's content built to be unrepeatable, which is exactly what…
Google sunset the Publisher Center, and plenty of people took that as a signal to walk away from Google News. I did the opposite. Here's why I'm doubling down, and what the…
An author box looks like a design element. In competitive and YMYL niches, it's one of the clearest E-E-A-T signals you control. Here's how to build one that actually communicates credentials to…
Policy pages are the part of E-E-A-T nobody wants to work on. But for YMYL sites, a thorough privacy policy, editorial guidelines, and clear disclosures do real trust work, and their absence…