A glossary looks like a list of definitions. It's actually an internal linking engine, a long-tail keyword play, and a topical authority signal all running at once. Here's what it does, plus…
Matching your blog's category structure to Google News categories is one of the simplest changes I know that actually moves the needle. You're speaking Google's language, and the algorithms stop having to…
Most people write one headline and call it done. A news article actually needs five, each doing a different job across search, social, and Discover. Here's what each one is for, and…
Google retired the Publisher Center and the manual approval process, which means anyone can potentially land in Google News now. That sounds like good news until you realize the quality bar didn't…
Core Web Vitals didn't turn out to be the ranking revolution the industry braced for. But in news, where breaking stories create genuine tie-breaker scenarios, the site that loads faster wins. Here's…
An author box looks like a design element. In competitive and YMYL niches, it's one of the clearest E-E-A-T signals you control. Here's how to build one that actually communicates credentials to…
Policy pages are the part of E-E-A-T nobody wants to work on. But for YMYL sites, a thorough privacy policy, editorial guidelines, and clear disclosures do real trust work, and their absence…
Google killed manual submissions to Publisher Center, and the panic headlines followed. Having watched clients get approved in days and others wait months with no explanation, I'm not mourning it. Here's what…
Twenty years of building and monetizing authority sites, distilled into one course. The Blueprint, Internal Knowledge Graph architecture, Catalyst Content, Monetization Stacking, and three live projects you'll watch me build in real…