One of my recent articles covered Google’s decision to sunset its Publisher Center. I certainly understand why that may have some questioning the value of optimizing for Google News. But I’m not just continuing to optimize for it – I’m doubling down on my efforts. The Changing Landscape of Google…
We’ve all witnessed the recent growth of Google Discover in driving traffic and engaging audiences. It’s become a powerful platform for content visibility, offering a personalized feed of articles, news, and videos to millions of users based on their interests and search history. Optimizing for Google Discover can significantly boost…
As Google continues to refine its algorithms, content creators and SEO professionals must adapt their strategies to meet increasingly sophisticated standards. One approach that has emerged as a powerful tool in this new era is the optimization of author boxes to enhance E-E-A-T (Experience, Expertise, Authority, and Trust). This strategy…
Google’s decision to sunset the Publisher Center marks a significant shift in how news content is discovered and distributed through its platforms. As an SEO professional who’s been closely following these developments, I believe this change will have far-reaching implications for publishers and content creators. Let’s break down what’s happening…
