Why I’m Finally Taking Content Authentication Seriously (And Why You Should Too) Let me share something embarrassing: I spent 15 years in digital marketing before I truly understood content ownership’s impact on SEO. Sure, I knew about copyright basics, but I treated content protection like that weird button on my…
I recently helped a consulting client skyrocket from 340 Discover clicks to over 35,000 in just a few months—and I’m about to show you exactly how we did it. This transformation is about to become even more relevant for publishers and digital marketers everywhere. Google just dropped some game-changing news…
My journey with blockchain-based content protection began in 2017 when I first stumbled upon Po.et (POE), an ambitious blockchain protocol that aimed to revolutionize how creators protect and monetize their digital assets. While Po.et ultimately didn’t succeed, it opened my eyes to the tremendous potential of blockchain technology for content…
Google’s Helpful Content Update has reshaped the digital landscape, but a question lingers: Does Google’s definition of “helpful” align with what users actually want? The potential disconnect between algorithmic preferences and user expectations presents a crucial challenge for content creators striving to satisfy both search engines and human readers. There…
At recent industry conferences like SEO Spring Training and SEO at the Beach, I’ve had the privilege of introducing and taking a deep dive into a concept I call “Catalyst Content.” The enthusiastic response from attendees and fellow professionals has only reinforced my belief in its power. As I’ve explained…
