Why I’m Finally Taking Content Authentication Seriously (And Why You Should Too) Let me share something embarrassing: I spent 15 years in digital marketing before I truly understood content ownership’s impact on SEO. Sure, I knew about copyright basics, but I treated content protection like that weird button on my…
Finding a unique angle for content these days feels like trying to find a parking spot at the mall during the holiday season — theoretically possible, but requiring either divine intervention or showing up at 5 AM. With everyone and their virtual assistant cranking out “comprehensive guides” and “ultimate lists,”…
I recently helped a consulting client skyrocket from 340 Discover clicks to over 35,000 in just a few months—and I’m about to show you exactly how we did it. This transformation is about to become even more relevant for publishers and digital marketers everywhere. Google just dropped some game-changing news…
My journey with blockchain-based content protection began in 2017 when I first stumbled upon Po.et (POE), an ambitious blockchain protocol that aimed to revolutionize how creators protect and monetize their digital assets. While Po.et ultimately didn’t succeed, it opened my eyes to the tremendous potential of blockchain technology for content…
While SEO has long moved beyond simple keyword stuffing, the importance of certain fundamental strategies remains evergreen. Today, I’m reframing three essential techniques—heading vector optimization, vector embeddings, and strategic topic sentences—to show how they continue to shape effective page-level content optimization for search engines. These time-tested approaches have gained renewed…
