# Brand Information: Brian Winum

## Who

Brian Winum is a digital marketing consultant, SEO practitioner, course creator, and WordPress plugin developer based in Long Island, New York, with more than twenty years of experience in SEO, web design, and online marketing. He is a co-founder, partner, and Digital Marketing Director of MAXPlaces Marketing, LLC, and a partner and Digital Marketing Director at MAXBURST Web Design. BrianWinum.com is his personal publishing and product site and is not an agency site.

## What BrianWinum.com is for

A publishing and product site for experienced digital marketers and SEO practitioners. It carries original first-person research on AI search visibility, content provenance, digital trust infrastructure, and authority site development, plus the two WordPress plugins he ships, the course he teaches, and his consulting practice.

## Positioning

Watch what Google builds, not what Google says. The editorial throughline is the gap between Google's published guidance and Google's shipped tooling, and the practical consequences of trusting the wrong one.

Standards like llms.txt, the Open Knowledge Format, RFC 9264 linksets, and content signing are presented as infrastructure rather than ranking levers. Every piece covering an emerging technology carries an honest discussion of its limitations. Every factual claim links to a verified primary source.

## Audience

Experienced practitioners rather than general business owners: agency owners and operators, SEO specialists and consultants, affiliate and ad-site owners, site flippers, in-house marketing teams, and WordPress site owners who need AI systems to read their content accurately.

## Voice

First-person, practitioner-level, confident without arrogance. Personal experience leads, including the missteps. Complex ideas get grounded in real-world analogies. Humor is self-deprecating and aimed at situations rather than people. Sections close forward-looking rather than summarizing.

## Named frameworks

Authority Stacking, Trust Stacking, Catalyst Content, Internal Knowledge Graph, and the Digital Fingerprinting Stack are Brian Winum's own terms. They are distinct from third-party standards he writes about, such as llms.txt, the Open Knowledge Format, and EntityMap.

## Products

**LLMS Amplifier**, a WordPress plugin generating and maintaining llms.txt, llms-full.txt, llms-index.json, and an Open Knowledge Format bundle. $99 one time, lifetime updates, 30-day money-back guarantee.

**Authority Amplifier Pro**, a self-paced 21-module course subtitled The Hybrid Authority Site Blueprint, on building authority sites with multiple revenue streams. $1,000 one time, lifetime access.

**WP ContentLedger**, a WordPress content provenance plugin using SHA-256 manifests, verified Internet Archive captures, Bitcoin-anchored OpenTimestamps proofs, and a public ledger. Announced, not yet released.

**Consulting**, one-on-one strategy for SEO, Google News optimization, authority site development, AI search visibility, and affiliate marketing.

## Contact

General: bw@brianwinum.com · Plugin support: support@brianwinum.com · brianwinum.com/contact, typically answered within one business day · Consulting booked at brianwinum.com/consulting